After catching up with the basics of WordPress, you might have another very common term in your mind that you want to know about: UX! Have you ever heard of UX or UX design? And do you really believe that this can have a great impact on your website and on your business although you really can’t concretely build or measure user experience? Well, the answers you’re looking for are right below!
If we want to go the cliché way, we can say that UX stands for User Experience and it is the feeling that the user has after finishing his/her business with you or your website. But we aren’t looking for any cliché answers now, are we?
To give you the most comprehensive and yet the most detailed definition, user experience (UX) includes every single aspect of a user’s interaction with you and your business: it means your services, your products, your website and everything that is either directly or indirectly related to you or your business.
Let’s look at a very simple and yet enlightening example: Imagine that you have a personal meeting with somebody you have never met before. When you go to the meeting and see the person, what do you notice first? Obviously, it is the appearance of the person, how he/she looks. That’s actually what we call visual design in website making (how a website visually looks).
After noticing your person, you approach him/her and start making a conversation and try to talk about different (yet somehow related matters) to get to the point. Now that’s very much like a content strategy in the online world: what things you are going to say and how directly or indirectly you’re planning to put them.
After that, there comes the details: How does your meeting person carries along the interaction: is he/she being warm or cold (or maybe indifferent) to you? Can you see a smile on their face or are they keeping up a stern and serious face? This is pretty much like interaction design in digital marketing: How intimate or distanced are you from your readers/users?
Now imagine that the meeting is over and you walk out of the meeting place and decide to give your friend a general description of the meeting and the person you met with. Where do you think you get your description from? Your description takes its shape from every single interaction (either verbal or non-verbal) you have made with that person, and that’s precisely what we call User Experience (UX).
If you pay close attention to the name, it says “User” experience, so you know right away that you’re dealing with user and his/her feelings towards your website and business in general. In other words, the better the experience your user has, the more chances you have to grow your business. But the real question is how? Are there any practical ways to improve your UX? The good news is, YES!
The most basic reason that users are looking for content is need: a need for information. If a user enters your website, interacts with your content, and notices that your content is not useful and doesn’t satisfy any of his/her needs, they will most probably quit your website, without even taking a look at other parts. Moreover, if the users feels that your content has wasted their time, the odds are that they will never return to your website and you will have lost a user for ever.
Finally, If you’re selling any products or providing any technical services on your website, your users will need lots of information (especially technical information) to know what they’re dealing with. So you should be able to create such content that takes into account all sorts of users that might enter your website: amateur or professional.
So the first and easiest way to improve your UX is to share great content.
Another equally important factor in creating a smooth UX is the accessibility of your website: how easily can users look around your website? Are your options and menu designed in a way that are easily detectible by the users?
Every content you’re publishing or every landing page you’re building is there to make your users do something: you either want them tou subscribe in your newsletter, want them to make a purchase or maybe even contact you.
But these things are not going to happen by themselves, you need to call the users to take these actions. In other words, you should create a proper call to action to compel the users. Now the best way to create a truly persuasive call to action is to take advantage of a persuasive UX design.
Using persuasive language and appealing graphic in your UX design makes the users open up to you and finally take the action you want them to. A/B testing different techniques and approaches in your UX design can get you there!
Your website (or a certain page on your website) is just like a road for users. When users start their journey, they actually start driving through your roads, and if these roads are not smooth enough and are filled with obstacles, the users will just leave it.
A great way to detect these obstacles is to use tools such as Crazy Egg or Hotjar: These tools give you an analysis of your users’ behavior based on a heat map. The parts that are mostly viewed by or clicked on by your users are shown in red while the parts that the users end their journey are shown in blue.
Having such an insight into your website and user behavior will be like a map directing to a treasure: you just need to customize and optimize the cold (blue) points and after that, you’ll see the magic!
New technology has made it possible for business owners to analyze almost all behaviors of users, and they are pretty useful, but interacting directly with the user always stands out and makes your name stick in users’ minds.
One of the greatest ways to have a very brief but highly productive interaction with users is to ask their opinions about the pages they’re using: users open pages to find something (either content, product or a service), and after a while they leave the page. Now it’s possible for you to analyze this user’s behavior in different ways, but the best way is to ask directly!
Direct interaction with the users lets them know that they are dealing with real human beings (and not just a bunch of codes and robots) which ultimately enhances the experience with which they leave your website!
The picture you see above is taken from Flaticon.com. It the best website if you’re looking for vector icons. Now the interesting part is if you search a certain icon and move trough the pages, you’ll see this message appear at the end of the page! This is a great way to interact with your users and see what they’re thinking about your site.
As you can see, User Experience can’t really be defined or built in a few words and techniques. As a matter of fact, the user experience starts from the moment a users sees your name among Google results, continues through his/her interaction with every element of your website, and maybe ends with the feeling he/she has after reading a piece of content, asking for a service, or making a purchase (and the post-purchase actions too).
Need more information on UX? Any questions? Just leave a comment and you’ll get your answer in no time 🙂